Writing for the web seminar


Steve won a CiB award for his "writing for
the web" skills, which he received from
Sir Trevor MacDonald.

Here's what delegates have said about our courses:

"Everyone is astounded at the improvement in my photography. So once again thank you so much for a really brilliant course."
(DG, Virgin Atlantic)

"How could the course be improved? Couldn't!"
(WT, British Standards Institute)

"Very enjoyable and worthwhile"
(RP, Henley College)

"Learnt to be friends with my camera! Good technical background and lots of creative ideas"
(CS, National Provident)

Gained a better understanding of the subject and picked up some great practical ideas".
(MS, Bank of Ireland)

The course had the right blend of knowledge and humour to make it enjoyable and a great learning experience.
(CH, Ministry of Defence)

(TT, AWG plc)

Those who came on the courses found them extremely beneficial.
(MR, Norfolk and Waveney Chamber of Commerce)


This one-day or half-day hands-on seminar looks at how you can best deliver material to your readers on the internet and intranet.

Writing for the web flyerIt looks at the techniques you can use to write better headlines, summaries and copy. It also looks at how to time your stories for maximum impact, get feedback, and encourage people to use your intranet.

Download a course flyer here.

Course contents:

  • Writing for the Web - The work of Neilsen and Kilian. How do people read differently on screen? "Macro" and "Micro" information. Writing concisely, pyramid structures, breaking up material.
  • Writing exercises - basic sub-editing, paying attention to headings, sub-heads (one-liners), summaries, body copy. What about other hyperlinks?
  • Readability - using the Flesch Index to check your own writing style.
  • Guidelines for good web design - size, colours, imagery. Making the most of your copy and making sure it is read.
  • Corporate standards, stylesheets, templates.
  • Picking the right time and even day for maximum impact. Using e-zines, e-mail and announcements to maximise impact. Encouraging feedback.
  • Images - how can you improve them? What are the main pitfalls? Commissioning photography for intranet.

Steve Nichols (steve@infotechcomms.co.uk) runs InfoTech Communications, which specialises in online communications. He has acted as intranet consultant and trainer for many blue-chip companies including Aviva, AWG, Shell, BT, Standard Life, HBOS, BNFL, Accenture and Australia New Zealand Bank.

Steve has run in-house courses for Norwich Union, Standard Life, Euromoney, Halifax Building Society, Anglian Water, the Scottish Arts Council, Guinness, Herts County Council, Wessex NHS, Manchester City Council, Novartis, AstraZeneca and many others.

Steve won the “Writing for the Web” class in the CiB Editing for Industry Awards and the “Best Not-for-profit Website” class.

E-mail Steve for further information and to arrange a date for your seminar.