The Secrets Of How To Take Better PR and Editorial
you want to improve the photographs you take as part
of your job?
you want to supply the media with PR images they will
love to use?
do you want to reduce the cost of employing freelance
photographers or make more money yourself?
you answered 'yes' to any of those questions then you'll
love "The Secrets of Better PR and
Editorial Photography" - a brand new
book that shows you how to take great public relations
and news photographs,
how to set them up, how to handle individuals and groups
shots and how to make your images more interesting.
looks at how you can use props to make your images come
alive and shows you techniques to let you handle people
shots, groups, portraits, event shots, presentations and
ever you've looked at the photographs you've taken and
thought "How could I make them better?" this book is for
explains the pitfalls behind taking these types of
photographs and shows you how to prepare for the
photoshoot - before you even leave your office.
you take photographs for a living or want to make
money from your photography the book will
show you the techniques to do just that.
also explains confusing terms like megapixels, JPEG,
RGB, CMYK, TIFF, Ni-Mh and many more.
to embed essential caption information right inside
your digital images using Adobe Photoshop or Photoshop
to make sure your batteries don't let you down half
way through a shoot.
to take great informal portraits.
to use flash more creatively
to work out how big you can use any digital image in
improve your image quality in just five seconds!
Secrets of Better PR and Editorial Photography
is written by Steve Nichols of InfoTech Communications,
who has been taking photographs professionally for more
than 25 years.
editorial and PR photographic work has appeared in
countless magazines and has taken him as far afield as
Florida to cover Space Shuttle launches, Seattle to
cover the design of a new Boeing supersonic airliner and
to Singapore, Dubai and Abu Dhabi to photograph top
has also run in-house digital photography courses for a
wide range of companies including Standard Life,
Novartis, Astra Zeneca,
Diageo, Halifax Building
Society, Herts County Council,
Aviva and many others.
is a master photographer whose tips and advice
have helped me to improve my photography
immeasurably over the past two decades. Anyone
looking for really practical guidance from an
expert in the field need look no further than
this volume. I cannot recommend it highly
is changing. Professionals are still vital for
those really great images - but today’s
communicators increasingly have to take their
own. I've handled some awful amateur pictures
while editing at a major UK corporation. But
there can be no more excuses. Armed with this
timely, user-friendly tome, the enthusiastic
amateur can produce perfectly publishable
practical advice and lots of clever tips on how
to make, not take, great photographs of people.
If you want to learn the secret of good PR and
editorial photography, buy this e-book."
filled me with confidence to try more exciting
compositions. It's about working with subjects,
planning ahead and using your imagination. Steve
doesn't dwell on technical stuff - instead he
offers plenty of ideas to copy and practical
tips to help you 'make not take' photos that
really stand out."
Burman, Vicky Burman Communications Ltd
The manual has been written with you in mind:
and journalists working on in-house newspapers,
magazines and intranets who need to take their own
photographs, but don't know where to start.
working on regional newspapers and magazines who now
need to start taking their own photographs.
who may have worked in other areas of the business,
but now want to include PR and editorial work in their
owners who want to take their own
photographs to accompany press releases or put on
their web site.
amateur photographers who are looking
to make money out of commercial, PR
and editorial photography.
anyone who wants to improve their
In the book you will also find lots of case studies,
with the briefs that had been given and the end results
that were delivered, so that you can see the thought
processes behind how each picture was taken.
you love photography, and want to improve your
picture-taking ability, this is a great chance to make a
big change for very little money.
free download of the contents of "The Secrets of Better
PR and Editorial Photography" is supplied as a PDF file.
You will need the Adobe Acrobat reader software to read
it, which you can get free from Adobe.
download it just right click on the link below and
select "Save As" to download it to your hard drive.
Apple Macintosh users can also right click or use
"Control and click".